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Our Advantages
Organizational and Cultural Advantages

Organizational and Cultural Advantages

Guangdong Investment Co., Ltd., GDHM's wholly owned controlling shareholder, is one of four companies listed on the Hong Kong Stock Exchange under Guangdong Holdings Limited, the largest comprehensive enterprise group in Guangdong Province. It is also the first listed company in Hong Kong among the national provinces and cities, which has established the image of red chips in the Hong Kong stock market. In 1997, due to the impact of the Asian financial crisis, Guangdong Holdings restructured with the help of internationally renowned consulting firms McKinsey and Goldman Sachs, and based on Hong Kong's strict legal supervision system for listed companies, it established a modern enterprise management system and a corporate culture of “Honesty, Integrity and Profitability”. In 2000, the newly reorganized GDH started again and experienced a decade from "Repayment for Survival" to "Management for Development". In 2010 GDH initiated the "Second business startup" to build a state-owned enterprise using a structure and supervision in line with international standards. It has taken the lead in becoming the model for the globalization of state-owned enterprises. It has carried out a series of reforms including strategic planning, management and control, workforce structure, profit distribution, risk management, etc., to develop and formalize its unique organizational and cultural advantages over competitors. As an important part of the corporate business, the city complex division, Guangdong International Hotel Management (China) Limited has maintained the leading position by effective implementation. Combining this with restructuring of hotel management to achieve the "Standardization, Diversification and Individualization" of service.

Advantages of Management and Professionalism

Advantages of Management and Professionalism

Established in Hong Kong, we have been operating hotels overseas and in Hong Kong and Macao for more than 20 years. Our familiarity with the mainland and local cultures and environment, due to our corporate background, is integrated with our international experience of business concepts, product creation, market mechanism, service standards and quality management. In business management we have implemented the principle of diversification and specialization which effectively incorporates the international hotel industry standards. With more than ten years of hotel management experience, we have gradually established a competitive advantage of "International Standards with Chinese Characteristics". We have built a dynamic and innovative marketing network with a central reservation platform, hotel reward program, membership development system, and an e-commerce infrastructure (an indispensable mechanism for internationally renowned hotel management groups); With the completion of a diversified marketing promotion network, we are competitively placed in business channel development and construction, guest maintenance, etc. which successfully attracts many target guests. We proudly own two famous brands: "Guangdong International Hotel" and "Guangdong Hotel", among which "Guangdong Hotel" brand has won the title of "Guangdong Famous Brand". Currently we are focusing on globalizing the parent brand, "Guang Dong" by gradually perfecting the Guangdong Hotel Management Brochure, the Guangdong Hotel Opening Brochure, and the full set of professional and systematic business standards of the Guangdong Hotel, which serves as the solid rationale for product replication. Meanwhile, we are expanding our business to the matching cities, districts and business circles with proper positioning, which results in a large scale of product coverage. Adhering to the principle of "Quality for Survival, Quality for benefits and Quality for development", we have developed a complete ISO quality standard system with 5-tier inspection including the routine inspection mechanism, the network evaluation, unannounced inspection, random inspection and mystery guests which promote the hotel products and services. The utilization helps improve the inspection mechanism by establishing a guest review system that enables the network evaluation monitoring and dynamic management, which consequently improves guest satisfaction. With the construction of the internal control system, we integrate and standardize the rules, regulations and processes of the enterprise, improve the basic management and gradually develop the necessary information and procedures required for future success. We have established a risk control system that consists of precautions before incident, control management during the incident and remediation after the incident, which effectively monitors and reduces corporate risks. According to the characteristics of the industry and the complexity of hotel safety management, we have established a comprehensive monitoring and prevention system for safe production that consists of weekly, monthly, quarterly and semi-annual cross inspection conducted by the 4 tiers of groups, namely company management, hotel team, safety manager and work team. We give full play to the scale advantage of the group operation, implement the cost priority strategy to promote budget management and revenue management. We guide the subordinate hotels to fully tap the open source potential to make sure every inch of the hotel's space can produce the greatest economic benefits. With the help of the "Sunshine Project", "Bidding Procurement", "Contract Management", "Relative Avoidance" and other systems as the core of the enterprise monitoring system, SAP financial system and other technical methods, we have strengthened the management of the subordinate hotels and consistently lowered the cost of operation.

Advantages of Team and Human Resources

Advantages of Team and Human Resources

Our teams of General Managers come from Japan, Europe, America, Hong Kong, Macao and Mainland China. They are a well-rounded elite with international vision and high professional educational backgrounds. They also have extensive work experience in world renowned hotels in China and overseas. Our highly experienced and professional teams of Executive Directors are equipped with rich qualifications and high level education. They all have many outstanding achievements in the hotel industry including planning, positioning, designing, building, opening and operating hotels. They are also skilled in project management, product research and development, marketing strategies, rooms and F&B management, comprehensive budget management, quality inspection and human resources system construction and operation. We have an expanding team of talent with strong market development capabilities and comprehensive quality. The company is currently entrusted to manage hotels in 28 cities across the country. Our excellent middle management teams are all dedicated to GDHM and the great grassroots service teams who represent the GDH culture are the new force in enterprise development. We are intensifying training and improving the quality and ability of the personnel from the perspective of talent investment. With the combination of internal training and external recruitment we are building a management team that allows the employees to grow in a fair and just corporate environment. The talent training program is designed to focus on corporate development as well as the personal career planning of the employees. Different training methods are adopted for high, medium and grassroots personnel. While strengthening orientation training, on-the-job training and safety training, we reach out to invite new talent by cooperating extensively with domestic and foreign universities and research institutes, including Cornell University, Hong Kong Polytechnic University, Tsinghua University, Shanghai Jiaotong University and Nankai University, and conducting training according to different tiers, positions and development requirements; We have also seized the opportunity of online education development to build a practical network training platform - " GDHM Network Training College", forming the multi-level, multi-disciplinary and three-dimensional training of online + offline, international + domestic, academic education + professional training, hotel major + operating management + capital operation, which effectively improves the overall quality of key management personnel, broadens their horizons, improves their knowledge structure, and further enhances the corporate cohesiveness and the sense of belonging for the employees.

Modes of Cooperation
01Overview
02Cooperation Mode
03Project Requirements
04Establishing Cooperation
Overview

Guangdong (International) Hotel Management Holdings Limited is a hotel management group under Guangdong Holdings Limited (the largest overseas comprehensive state-owned holding enterprise group of Guangdong Province), and is also affiliated to Hong Kong Guangdong Investment Co , Ltd (Hong Kong Listed company)

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Overview

Guangdong (International) Hotel Management Holdings Limited is a hotel management group under Guangdong Holdings Limited (the largest overseas comprehensive state-owned holding enterprise group of Guangdong Province), and is also affiliated to Hong Kong Guangdong Investment Co., Ltd. (Hong Kong Listed company).

GDHM was established in Hong Kong in 1992. In 2005, Guangdong International Hotel Management (China) Limited (registered capital of RMB 50 million) was established in Shenzhen. It is a well-known hotel management group across the region to the country. The managed hotels are mainly located in the Great Bay Area of Guangdong, Hong Kong and Macau, the Yangtze River Delta, the Bohai Bay, the Central Plains and other areas.

Since its establishment, GDHM has been recognized by its peers for its high level of professionalism and superior performance. It has been recognized by industry authorities and industry associations, continuously, for more than ten years. At the end of 2018, it had won more than 100 awards, including the China Hotel Management Company Top 10, China Hotel Group TOP 60, China Hotel Pioneer Award and numerous other honors.

Company Advantage

International Level, Chinese Characteristics——Taking Hong Kong's own hotel as a platform, drawing on the advanced international concept and combining with the understanding of the national conditions, we have built a set of market-oriented operation mechanisms with distinct characteristics and a mature management and control model, to build a composite management team with an international vision.

Operation Indicators, Top Ranking——"China Local Hotel Group Development Report" pointed out that GDHM has been ranked as the first echelon of the Chinese local hotel groups for many years and has basically completed a nationwide strategic layout. At the same time, the profitability, brand influence, control and stability of GDHMs management projects of are among the best.

Professional Team, Excellent Capability——GDHM has independently completed investments in more than 100 hotels, from planning and construction through to preparing, opening and operating as well as other professional work, accumulating rich experience, while cultivating a number of highly qualified professional team members with outstanding capabilities.

Innovative Management, Keep Moving——We insist on the spirit of innovation that keeps pace with the times to inject vitality and motivation into GDHM. In recent years, GDHM has continuously innovated management methods such as "Business Development Mode" and "6S Management System" which have achieved good results.


Cooperation Mode

GDHM centers around the hotel operations, providing building and operation management services for hotel projects (including project market research, positioning analysis, business management planning, investment calculation, functional layout design, construction management, preparation for opening, operation management, etc ) in order to build the most competitive hotel products that bring the best return to the owners

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Cooperation Mode

GDHM centers around the hotel operations, providing building and operation management services for hotel projects (including project market research, positioning analysis, business management planning, investment calculation, functional layout design, construction management, preparation for opening, operation management, etc.) in order to build the most competitive hotel products that bring the best return to the owners.

The company aims at offering a wide range of products and services to the owners. It has the full-service, five-star standard "Guangdong International Hotel" and the four-star standard "Guangdong Hotel" brands, as well as a new business lifestyle brand of "Wharney" and "Oasis Avenue" hotel brand, which features fashion, technology, entry-luxury.

Cooperation Modes:

1. Management Contract model (hotel construction and preparing opening period, official operation management period)

After the two parties signed the hotel's management contract, GDHM will send a professional management team to operate the project hotel in accordance with the GDHM Management Mode. With the unique advantages of GDHM's brand, professionalism, technology, experience, marketing network, guest advantages, support system and human resources, the two parties will work together to make a good profit and social reputation.

2. Consultant Management model (hotel construction preparation and preparing opening period, official operation management period)

According to the requirements of the hotel projects, GDHM will assign the highly qualified professional hotel management team to provide consultancy management services to the project hotel, including: (1) Hotel construction period and preparing opening services (market research, positioning analysis, operation management planning, investment forecasting, functional layout design, opening preparation, etc.); (2) Hotel operation management period service (business management diagnosis, renovation proposal, sharing group central reservation system, sharing group promotion channel, professional training courses, service quality supervision , human resources recommendation.

3. Franchise model

According to the requirements of hotel projects, the hotel that meets the brand standards of our hotel can use the "Guangdong Hotel" and "Guangdong International Hotel" brands.

4. Invested & managed hotel by owner / Leasing management model

The hotel projects are in the prosperous area of Guangdong, Hong Kong and Macao and the first-tier provincial capital cities with good expectation of the market. Investors can share in the Invested & managed hotel by owner / Leasing arrangements or other flexible cooperation methods (such as: technology shares benefit management commission, etc.)

Project Requirements

Guangdong International Hotel Positioning: Five-star standard Commercial hotel, perfect interpretation of personalized services Building area: more than 20,000m² Number of rooms: more than 200 rooms suites Number of restaurants: Chinese and Western catering, multifunctional banquet halls

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Project Requirements
Guangdong International Hotel

Positioning: Five-star standard Commercial hotel, perfect interpretation of personalized services

Building area: more than 20,000m²

Number of rooms: more than 200 rooms/suites

Number of restaurants: Chinese and Western catering, multifunctional banquet halls

Other facilities: meeting room, gymnasium, swimming pool, parking lot, etc.

Guangdong Hotel

Positioning: Four-star standard commercial hotel, perfectly shows the essence of refined service

Building area: more than 15,000m²

Number of rooms: more than 150 rooms/suites

Number of restaurants: breakfast restaurant

Other facilities: Determined according to the market demand.


Establishing Cooperation

Cooperation Procedures 1 Contact: After the owner completes the "Hotel Project Information Form " the preliminary judgments will be made on the project 2 Investigation: After observational study the project and achieve cooperation intention by the initial communication between the two parties 3 Exchange visits: Invite the owner to inspect hotels that are under the management of the GDHM 4 In-depth project evaluation: GDHM evaluates the project in-depth

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Establishing Cooperation
Cooperation Procedures

1. Contact: After the owner completes the "Hotel Project Information Form" the preliminary judgments will be made on the project.

2. Investigation: After observational study the project and achieve cooperation intention by the initial communication between the two parties

3. Exchange visits: Invite the owner to inspect hotels that are under the management of the GDHM.

4. In-depth project evaluation: GDHM evaluates the project in-depth

5. Contract negotiation: contract negotiation between the two parties

6, Contract signing: Launch the project according to the contract

Contact Information

Contact person: Mr. Zeng

Tel: 0755-8223 3912

Email:development@gdhhotel.com

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